Atlas Wellness E-Commerce Platform

Premium Wellness Brand Digital Experience Across 5 Markets

Executive Summary

Atlas Wellness needed a sophisticated e-commerce platform to match their premium brand positioning while supporting international expansion. We created an immersive Next.js-powered experience featuring 3D product visualization, 5-language support, and enterprise CMS integration that achieved a 300% increase in conversions and enabled successful entry into 5 new markets.

Key Results

• 🛍️ 300% increase in product inquiries and conversions
• 🌍 5 international markets successfully launched
• ⚡ 95+ Lighthouse score across all performance metrics
• 📱 60% increase in mobile conversions
• ⏱️ 1.2 second average page load time
• 🎯 40% lower bounce rate compared to previous platform
• 💼 25% improvement in brand perception scores

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The Challenge

Premium Brand Requirements

Atlas Wellness operated in the luxury wellness market with high expectations:

Brand Experience

• Premium positioning requiring sophisticated visual presentation
• 3D product visualization for complex wellness products
• Storytelling-first approach to content presentation
• Consistent brand experience across all touchpoints

Technical Requirements

• Fast performance despite rich media content
• 3D model rendering on mid-range devices
• Multi-language content management
• E-commerce integration with existing systems

Business Objectives

• International expansion into Asian and European markets
• Improved conversion rates from product pages
• Reduced cart abandonment
• Enhanced brand perception and customer trust

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Our Solution

Immersive 3D Product Experience

WebGL-Powered Visualization

// Three.js with React Three Fiber for performant 3D
import { Canvas, useFrame } from '@react-three/fiber';
import { OrbitControls, useGLTF, Environment } from '@react-three/drei';

function Product3DModel({ modelPath, variant }) {
  const { scene } = useGLTF(modelPath);
  const modelRef = useRef();

  // Smooth rotation animation
  useFrame((state) => {
    if (modelRef.current) {
      modelRef.current.rotation.y = state.clock.elapsedTime * 0.2;
    }
  });

  return (
    <primitive 
      ref={modelRef} 
      object={scene} 
      scale={1.5}
      position={[0, 0, 0]}
    />
  );
}

// Optimized 3D viewer with progressive enhancement
export function ProductViewer({ product }) {
  return (
    <Canvas
      camera={{ position: [0, 0, 5], fov: 50 }}
      gl={{ 
        antialias: true, 
        alpha: true,
        powerPreference: 'high-performance'
      }}
    >
      <Suspense fallback={<LoadingSpinner />}>
        <Environment preset="studio" />
        <Product3DModel modelPath={product.model} />
        <OrbitControls 
          enableZoom={true}
          enablePan={false}
          minDistance={3}
          maxDistance={8}
        />
      </Suspense>
    </Canvas>
  );
}

3D Features Implemented:

• 360-degree product rotation with touch/mouse controls
• Material and color customization in real-time
• Zoom and detail inspection modes
• AR preview capability using WebXR
• Progressive loading with LOD (Level of Detail)
• Fallback to high-quality images on unsupported devices

Multi-Language Architecture

Internationalization Strategy

// Next.js i18n configuration
// next.config.js
const nextConfig = {
  i18n: {
    locales: ['en', 'ja', 'ko', 'zh', 'de'],
    defaultLocale: 'en',
    localeDetection: true,
  },
  // Optimize for international CDN distribution
  images: {
    domains: ['cdn.atlaswellness.com'],
    formats: ['image/avif', 'image/webp'],
  },
};

// Locale-aware routing
export async function getStaticProps({ locale }) {
  return {
    props: {
      ...await loadTranslations(locale),
      products: await getLocalizedProducts(locale),
    },
  };
}

Localization Features:

• Content translation for 5 languages (English, Japanese, Korean, Chinese, German)
• Right-to-left (RTL) support for future expansion
• Currency conversion with real-time exchange rates
• Culturally adapted imagery and messaging
• Local payment method integration (Alipay, WeChat Pay, etc.)
• Region-specific shipping and tax calculations

Performance Optimization

Image Optimization Pipeline

• Next.js Image component with automatic format selection (AVIF/WebP)
• Responsive images with proper srcset generation
• Lazy loading with intersection observer
• Critical images preloaded for LCP optimization
• CDN distribution with edge caching

Code Splitting Strategy

• Route-based code splitting for minimal initial bundle
• Dynamic imports for 3D viewer (loaded on demand)
• Vendor chunk optimization separating framework code
• Tree shaking removing unused dependencies

Lighthouse Score: 95+

• Performance: 97
• Accessibility: 100
• Best Practices: 100
• SEO: 100

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Technical Implementation

Technology Stack

Frontend Framework

• Next.js 14: App Router with React Server Components
• React 18: Concurrent features and Suspense
• TypeScript 5: Strict typing throughout
• Tailwind CSS 3: Utility-first styling with custom design system
• Framer Motion: Micro-interactions and page transitions

3D Rendering Pipeline

• Three.js: WebGL rendering engine
• React Three Fiber: React renderer for Three.js
• @react-three/drei: Helper components and abstractions
• Blender: 3D asset creation and optimization
• GLTF/GLB: Optimized 3D model format

E-Commerce Integration

• Shopify Plus: Headless commerce backend
• Stripe: Payment processing with international support
• Algolia: Product search with typo-tolerance
• Klaviyo: Email marketing automation
• Google Analytics 4: Comprehensive analytics

Content Management

• Sanity.io: Structured content CMS
• Markdown: Blog content with syntax highlighting
• Sharp: Server-side image processing
• Cloudinary: Media asset optimization and delivery

Key Features

1. Interactive Product Configurator

Real-Time Customization

• Material selection (wood, metal, fabric finishes)
• Color customization with preset palettes
• Size and dimension adjustments
• Accessory add-ons with compatibility checking
• Price updates reflecting customizations

Visual Feedback

• Instant 3D model updates
• PBR (Physically Based Rendering) materials
• Realistic lighting and shadows
• 60 FPS performance target maintained

2. Immersive Storytelling

Scroll-Based Animations

// GSAP ScrollTrigger for cinematic scrolling
import { gsap } from 'gsap';
import { ScrollTrigger } from 'gsap/ScrollTrigger';

useEffect(() => {
  gsap.registerPlugin(ScrollTrigger);

  gsap.to('.hero-image', {
    scrollTrigger: {
      trigger: '.hero-section',
      start: 'top top',
      end: 'bottom top',
      scrub: 1,
    },
    scale: 1.2,
    opacity: 0.5,
  });
}, []);

Content Experience Features:

• Parallax scrolling effects for depth
• Video backgrounds with intelligent autoplay
• Interactive brand timeline
• Customer success stories with video testimonials
• Behind-the-scenes manufacturing content

3. Smart Search & Discovery

• AI-powered product recommendations using collaborative filtering
• Visual search using image recognition
• Faceted filtering with instant results
• Recently viewed products tracking
• "Complete the look" suggestions

4. Conversion Optimization

• Abandoned cart recovery with personalized emails
• Dynamic pricing for promotions and bundles
• Social proof with real-time purchase notifications
• Trust badges and security indicators
• Multiple payment options including buy-now-pay-later

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Results & Business Impact

Performance Metrics

Speed & Reliability

• ✅ 95+ Lighthouse score across all metrics
• ⚡ 1.2 second average page load time (75% faster)
• 📱 Mobile-first performance with optimized 3D rendering
• 🎯 Core Web Vitals: All green across the board
  • LCP (Largest Contentful Paint): 1.5s
  • FID (First Input Delay): 45ms
  • CLS (Cumulative Layout Shift): 0.02

User Engagement

• ⏰ 60% increase in average session duration (3.5 min → 5.6 min)
• 📄 45% increase in pages per session
• 🔄 40% lower bounce rate (58% → 35%)
• 📱 70% mobile traffic with 2.5x mobile engagement

Business Outcomes

Revenue Impact

• 💰 300% increase in product inquiries
• 🛒 45% improvement in cart conversion rate
• 💳 25% higher average order value ($145 → $181)
• 🌍 International sales: 35% of total revenue

Market Expansion

• 🗾 Japan: Successful launch with 15K monthly visitors
• 🇰🇷 South Korea: 10K monthly visitors, 4.2% conversion
• 🇨🇳 China: Pilot program with Tmall integration
• 🇩🇪 Germany: EU market entry point, expanding to neighboring countries
• 🇬🇧 UK: Replatform of existing market, 180% growth

Brand Metrics

• ⭐ 25% improvement in brand perception scores
• 🎨 Brand consistency maintained across all markets
• 📱 Social sharing: 200% increase in product shares
• 🏆 Industry recognition: Webby Award honoree for e-commerce

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Client Testimonial

"Working with Yetti LLC completely transformed our digital presence. The 3D product viewer is a game-changer—customers can truly understand our products before purchase. International expansion was seamless, and the platform scales beautifully."

— Michael Torres, CEO at Atlas Wellness

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Lessons Learned

Technical Insights

1. Progressive enhancement wins: 3D features enhance but don't block the core experience
2. Performance is UX: Every 100ms of load time improvement increased conversions by 2%
3. Mobile-first 3D: Optimizing for mobile GPUs required creative LOD strategies
4. CDN is critical: Edge caching reduced TTFB by 70% for international users

Process Successes

1. Cultural consulting: Working with local market experts prevented cultural missteps
2. Iterative launches: Phased market rollout allowed us to learn and adapt
3. User testing across markets: Different UX preferences emerged in each market
4. Performance budgets: Strict budgets maintained as features grew

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Technologies Used

Languages: TypeScript, JavaScript, GLSL (Shaders)
Frontend: Next.js, React, Three.js, React Three Fiber, Tailwind CSS
Animation: Framer Motion, GSAP, React Spring
E-Commerce: Shopify Plus (Headless), Stripe, Algolia
CMS: Sanity.io with custom workflows
3D Pipeline: Blender, GLTF, Draco compression
Infrastructure: Vercel, Cloudinary, CloudFront CDN
Analytics: Google Analytics 4, Hotjar, Microsoft Clarity

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Ready to Elevate Your E-Commerce Experience?

The Atlas Wellness platform demonstrates how cutting-edge technology can create memorable brand experiences that drive conversions and enable global growth.

Whether you're building a new e-commerce platform or replatforming an existing one, we can help you create experiences that your customers will love.

Let's discuss your project — schedule a consultation today.